AS Balbiino’s new and improved ice cream “first aid” comes to the rescue with 54 flavours
17.06.2010
Local Estonian ice cream producer AS Balbiino’s custom-designed Jätsiabi ice cream trucks now offer Tallinners and Tartu residents 54 different flavours with the convenience of door-to-door delivery. In July, Balbiino Jätsiabi will also be launched in Estonia’s “summer capital” Pärnu.
"We began administering Ice Cream First Aid in May this year and current sales allow us to project that the most ‘in’ ice cream of the season will be Yeti diary ice creams and Balbiino Classic dairy ice creams. Raks, Vanilla Ninja, and dairy ice creams in waffle cups also look to be successful. In any case it’s clear that ice cream lovers prefer Balbiino real dairy ice cream and we continue to keep our promise to offer the best dairy ice cream,” said AS Balbiino Sales Director and Business Manager Hindrek Männik.
Balbiino Jätsiabi ice cream trucks with their distinctive design are making the rounds of residential neighbourhoods for the sixth straight year giving ice cream lovers the opportunity to buy ice cream from their home doorstep. Balbiino Jätsiabi ensures that ice cream reaches ice cream lovers directly from AS Balbiino’s ice cream plant and with a wide selection to choose from. Ice Cream First Aid can also be summoned to the rescue by telephone.
In 2009, Balbiino Jätsiabi sold about 1.5 million kroons worth of ice cream. A similar service has been very popular in Finland and Sweden, Estonia’s northern neighbours. The idea to offer Jätsiabi service in Tallinn six years ago originated there. Currently there are two Balbiino Jätsiabi trucks in the greater Tallinn area. Jätsiabi is represented in Tartu as well and from July on, the ice cream kiosk on wheels will be spreading smiles to the faces of ice cream lovers in Pärnu.
The Jätsiabi routes in Tallinn and Harju County begin at 1pm every day. On Mondays the routes pass through Rohuneeme, Püünsi, Pringi, Haabneeme, Heldri, Lubja, Loopera and Pärnamäe and the other route makes stops in Laagri, Veskimõldre and Vanasilla. On Tuesday, Jätsiabi’s routes include one with stops in Kiili, Rätsepa, Vaela, Karla, Rae, Assaku, Järveküla, Peetri and another with stops in Hiiu, Tähetorni, and Harku-Nõmme. On Wednesday, Jätsiabi is available in the neighbourhoods of Maarjamäe, Pirita-Kose, Iru, Loo, Kopli, Lagedi; and also Kakumäe, Tiskre, Tabasalu. On Thursday Jätsiabi comes to the rescue for Muuga, Mahe, and Äigrumäe. On Friday, Jätsiabi makes its run in the Nõmme district. Saturday’s route passes through Pangapealse, Muraste and Suurupi. On Sunday, people in Metsakasti, Randvere, Kelvingi can take delight – Jätsiabi is on the way.
Jätsiabi is on the road in Tartu and the Tartu vicinity on the following routes: Monday, in the Variku district between the two railway lines, and on Tuesday, in Ülenurme, Tõrvandi and Väike-Aasa. On Wednesday, around Vahi tänav and Kvissentali, on Thursday Vana-Ihaste and Friday, Veeriku and Uus-Ihaste. Saturday’s Jätsiabi route takes in Otepää,Vana-Otepää and Rõngu. On Sunday, Jätsiabi visits Külitse and Peedu.
AS Balbiino has done a thorough housecleaning of its product portfolio, putting the product development priority on dairy ice cream production. Estonians have a special veneration for dairy ice cream. Aware of these preferences, Balbiino is offering a whopping 30 new dairy ice creams this year. AS Balbiino’s dairy ice creams are made from real domestic cream and are free of harmful trans fats, preservatives and azo dyes.
Established in 1995, AS Balbiino is one of the largest Estonian ice cream manufacturers, producing the sweet product from pure Estonian ingredients. The company is 100% based on Estonian capital, is owned by NG Investeeringud and employs 158 people.
The Jätsiabi routes are posted on AS Balbiino’s website. The phone numbers for ordering Jätsiabi are 505 8587 and 5333 7171 in Tallinn and Harju County and 508 8368 in Tartu.
