About us

AS Balbiino mission and vision

Mission

  • To make the best ice cream in Estonia, from natural cream.
  • To be an acknowledged ice cream manufacturer and an expert in the field of frozen goods in Europe, whose professionality and efficiency guarantees the resilience and competitiveness of the company.
  • To be a responsible company within the Estonian food industry, which prefers domestic raw materials, provides jobs for Estonian people and whose ice creams are, in consideration of the health of the consumers, as natural and free of additives as possible.

Vision

  • Balbiino’s vision is to be an Estonian ice cream manufacturer that has the greatest market share in Estonia, whose domestic market is the Baltic States and whose high-quality, natural and delicious ice creams can withstand competition in the Nordic countries and elsewhere in Europe. Balbiino is an acknowledged expert in the field of frozen products and is at the forefront of the frozen products logistics business in Estonia.

Principal Values

  • Natural and pure: we produce ice cream from natural raw materials and do not add any artificial colouring or flavouring. There are no preservatives in our frozen vegetables or berries. The purity of the food is important to us.
  • Quality: ourhigh-quality products, handling processes, and services meet the stringent requirements established for the food industry.Balbiino is the only Estonian ice cream producer that has been awarded an international BRC (British Retail Consortium) food safety and quality management certificate. The BRC certificate covers Balbiino’s role as a producer of ice cream and edible ice as well as the company’s activities as a wholesaler and its storage of frozen products.The certificate provides both retailers and consumers with proof of the stable quality of Balbiino’s goods.
  • Professional character: competent, goal-orientated approach to business and cooperative in partnership, with a habit of keeping agreements and meeting deadlines. We are up-to-date and innovative and ready to change accordingly to the market demands.
    We value teamwork and gaining the results together.
  • Effectiveness: in our working process and composing the product portfolio we are orientated to profitability and resilience.
  • Responsibility: Balbiino is a responsible company of the Estonian food industry, which prefers domestic raw material, provides jobs for Estonian people and whose ice creams are, in consideration of the health of consumers, as natural and free of additives as possible.

Customer satisfaction: we offer what consumers would like to eat. We test new flavours and packages before starting production, because we know that the packaging of a product, its appearance, aroma and taste are all important components for customer satisfaction. Balbiino’s natural cream ice creams are recognized by the cream pitcher symbol. We pay attention to consuming convenience and ensure that product information on the packages is clear and helpful. We understand that customer satisfaction depends on the availability of products in retail departments, which is why we make sure that our products are well represented in supermarket chains and stores. We are currently developing our frozen products portfolio, because we know that naturality and quick and easy preparation is a great help for the consumer in preparing a healthy home-made dinner.