The Right to the Best Ice Cream – Balbiino!
The primary meaning of the slogan is that everyone has the right to the best ice cream. The right to the best ice cream is equated with fundamental rights such as the right to life, to free expression, the right to vote, to be elected, etc. The primary level of meaning is directed at the ice cream consumer, who has every right to expect the best ice cream in regard to taste and quality.
The slogan should increase the awareness of quality among ice cream lovers and emphasize Balbiino’s internationally recognized quality, which has been confirmed by Balbiino receiving the highest-level international BRC food safety and quality management certificate. Balbiino is the only Estonian ice cream producer that has acquired a BRC food safety and quality management certificate.
The next level of meaning is the right to eat ice cream. This so-called fundamental right has the greatest potential for acceptance among children, for whom decisions about what is bought at the store and which treats they will be allowed are made by their parents. A child’s right to eat ice cream can also be justified from a health standpoint, because the beneficial calcium that is contained in ice cream makes it one of the most beneficial treats for children, if consumed in reasonable quantities.
The slogan’s third level of meaning is the creation of a connection between the best ice cream and Balbiino. This demonstrates Balbiino’s aim to produce the best ice cream, and thereby, to accept the obligation and responsibility to continually work at producing the best ice cream and attend to consumers’ expectations. We understand that the right to the best ice cream can only be realised with the help of our cooperation partners, and if Balbiino ice cream is well represented in supermarket chains and other stores.