AS Balbiino is a company 100% based on Estonian capital and owned by OÜ NG Investeeringud, which was founded in 1995. In addition to the home market in Estonia, Balbiino sells its products in Latvia, Lithuania, Finland, Sweden, Denmark, Hungary, and Germany.
Ice cream production began in Balbiino in 1996, and the first quantity of ice cream was sold on July 09, 1996. Production was started in 0.5L and 1L cartons with family ice creams, which later were packaged in plastic boxes for ease of use. During the Christmas season of 1996, the production of the first Estonian ice cream cakes started, which was awarded the title of the best milk product in Estonia in 1997.
At the beginning of 1997, Balbiino began to produce ice cream bars and juice bars whose sales increased substantially during the summer months. In the summer of the same year, Balbiino introduced wafer cone icecreams “Vurr,” which instantly became highly popular among consumers. In 1997, AS Balbiino produced about 814 tons of ice cream and sales revenue amounted to 84.8 million kroon’s. In 1998, the first extruder line ice cream “Grosso” produced in Estonia was put on the market.
In 1999, as much as 2410 tons of ice cream were sold. Active years of growth followed during which a large number of new products were introduced to the market that later became well known and loved by Estonians, Waffle cone TOPs, MaxiTops, ice cream sandwich Raks, yogurt ice creams Dixi, dairy ice cream Vanilla Ninja, and many, many others.
In addition to ice cream production, since 1998 one of the main activities of Balbiino was the import and sale of deep-frozen food products. It was in Balbiino that the first Estonian deep-frozen vegetable series “Härmavili” was born. Today, Balbiino sells a wide range of frozen products from various food manufacturers known in Estonia and Europe. Active product development continues with Balbiino’s own deep-frozen brand names Härmavili, Marine, and Härmas.
Balbiino’s continued growth and active product development were manifested by changes made for the 2012 season. A total of 32 different ice-creams were introduced and renewed: Onu Eskimo, Batman, a renewed Raks, Lumemarja ice cream in waffle cones and others.
Balbiino slogans from different periods
“Ice cream that heats the heart.”
“Balbiino – Good Estonian ice cream” “We make life sweeter!”
“The right for the best ice cream – Balbiino!”
“Ice creams that melt your heart – Balbiino!” In use since 2013.
“Genuine Estonian ice creams!” in use since 2016.