The largest ice cream manufacturer in Estonia AS Balbiino launched a positioning system for the Jätsiabi ice cream trucks, which can be used by ice cream fans in real time for displaying the current location of the Jätsiabi trucks, and with the user’s permission, the system identifies the location of the user to show the nearest Jätsiabi truck to the user. Jätsiabi is on the road until September in Tallinn, Tartu and Pärnu, as well as in the vicinity of these cities.
“Thanks to the positioning system of the Jätsiabi trucks, the ice cream fans can easily monitor online where and when Jätsiabi should arrive. Balbiino’s Jätsiabi trucks that arrive with up-beat music bring the ice cream to your door step in the summer. Should you wish for Jätsiabi to pass through your home street, you are welcome to call the drivers of Jätsiabi – should the schedule facilitate it, Jätsiabi is sure to help you!” said Enel Kolk, the communication and marketing manager of AS Balbiino.
“The best-selling products of this ice cream season are becoming the Draakon vanilla-flavored dairy ice cream with raspberry sorbet that is unique in Estonia and the rhubarb-flavored dairy ice cream in a wafer cone with a smooth sour taste,” said Enel Kolk, the marketing and communication manager of AS Balbiino.
There are over 30 different ice creams in the selection of the Jätsiabi ice cream truck. Jätsiabi’s positioning system and timetable can be found at https://www.balbiino.ee/jatsiabi/, which also lists the telephone numbers of the Jätsiabi drivers in each region. Jätsiabi accepts both cash and card payments.
AS Balbiino is the only Estonian ice cream manufacturer with the BRC food safety and quality management certification. AS Balbiino is based 100% on Estonian capital, it belongs to the NG Investeeringud Group, and employs approximately 300 people. In addition to the manufacturing of ice cream, AS Balbiino also handles frozen and cooled products. AS Balbiino imports and mediates frozen vegetables, berries, culinary products, fish and meat.