Last year, the domestic ice cream manufacturer, Balbiino, started a new tradition: to celebrate the birthday of the Estonian ice cream legend Evald Rooma or Onu Eskimo, 6 July shall be always known as the Estonian Ice Cream Day. The objective of the day is to promote the Estonian ice cream manufacturing traditions, and to keep alive the memory of Onu Eskimo as an entrepreneurial man, who founded the Estonian ice cream industry.
Together with Balbiino, several companies shall be celebrating the Estonian Ice Cream Day tomorrow, thereat providing special desserts and ice cream surprises to their customers.
For instance, there are different activities in the home city of Onu Eskimo, where all of the visitors of the AHHAA Center, the Estonian National Museum and the Ice Age Center shall receive an Onu Eskimo strawberry-basil dairy ice cream as a gift. There is also a special offer available for the customers of the Onu Eskimo Ice Cream Cafe at the Tartu Kaubamaja.
Also the Police and the Border Guard Board shall celebrate the Estonian Ice Cream Day in a grand fashion by visiting the children’s shelters with their special vehicles, and bringing joy to the children living there with Lõvi Leo ice creams.
All of the residents of Tallinn can order a free ice cream through the Taxify ride-sharing service starting from 10:00 a.m. For this reason, a special category with an ice cream icon shall be created in the Taxify application, which can be used, where available, for ordering up to 5 free ice creams within the city limits of Tallinn.
Who was Evald Rooma or Onu Eskimo?
6. July 1911 marked birth of Evald Rooma or Onu Eskimo, who started manufacturing ice cream in Tartu already in 1932. The first bigger batch was manufactured by him for the 1934 Tartu Song Festival. Evald named his ice cream Eskimo, and this was the origin of his nickname Onu Eskimo.
Due to the Soviet occupation, Onu Eskimo was forced to close his ice cream business, but already in 1987 he started breathing life into his ice cream company Eskimo, doing it as soon as the officials allowed the conduct of private business. Evald Rooma bequeathed his legendary Eskimo ice cream recipes to the domestic ice cream manufacturer Balbiino, who continues to use them for manufacturing the also currently popular Onu Eskimo ice cream line. Also, Balbiino’s ice cream museum stores the first ice cream manufacturing machines in Estonia, which were used by Evald Rooma for starting his work.
Tomorrow, Balbiino invites everybody to celebrate the Estonian Ice Cream Day: “Take a photo of you enjoying Estonian ice cream on your own or with your friends, and post it to your social media account with the reference #eestijäätis!”