History

Year 2012
Revenue amounted to €19.5 million, of which ice cream sales totaled €8.2 million.
Sales of other frozen foods reached €6.6 million.
Logistics services turnover amounted to €4.6 million.

 
Export countries included Finland, Latvia, Lithuania, Ireland, and Germany.
The slogan „Ice creams that melt hearts – Balbiino!” was introduced.
Success of Jäämurdja cream ice cream and other ice creams.

In cooperation with Tallinn Maritime Days, the ship-shaped Jäämurdja orange cream ice cream in a waffle cup was launched. The most successful products in the portfolio were waffle cone cream ice creams and Onu Eskimo branded products, with Raks branded products also showing strong performance.

Two-flavored Draakon sorbets.

A successful collaboration with Kalev led to the launch of unique two-flavored Draakon sorbets.

Development of the Härmavili brand product portfolio.
Year 2013
Revenue amounted to €23 million, with ice cream sales of €8.5 million.
Sales of other frozen foods reached €9.5 million.
Logistics services turnover amounted to €5.2 million.

 
Export countries included Finland, Latvia, Lithuania, Ireland, Germany, and Denmark. Finland became the largest export market, accounting for 45% of total export revenue. Entry into the Russian market was also initiated.
Ice creams in the Classic range remained very popular.

Classic Vana Tallinn ice cream.

The Tikri cream ice cream became the most successful new ice cream on the Estonian market in 2014.
Year 2014
Revenue amounted to €21.7 million, of which ice cream sales totaled €9.5 million.
Sales of other frozen foods reached €6.8 million.
Logistics services turnover amounted to €5.2 million.
New products: Salme Jumps yogurt ice creams and fat-free Mango Smuutike ice cream.

Launched new Classic stick ice creams
Year 2015
Turnover: €22.2 million, of which €9.8 million from ice cream sales.
Other frozen foods: €6.9 million.
Logistics services: €5.5 million.

 
Exports grew 20%, exported to Finland, Latvia, Lithuania, and Sweden.
Finland accounted for 58% of export turnover.
Adopted the slogan: „Genuine Estonian ice creams”.
Continued production technology development.
Year 2016
Turnover: €24.1 million, of which €9.8 million from ice cream sales.
Other frozen foods: €7.3 million.
Logistics services: €5.6 million.
Exports grew 42%, total export share of ice cream sales: 33%.
Sales to Latvia grew by 51%. Exported to Finland, Latvia, Lithuania, Sweden.
Launched Gourmet Club by Balbiino Classic.

In collaboration with Imre Kose, luxury gourmet ice creams were introduced.

Best-selling new product: Onu Eskimo Kukekomm caramel ice cream.

Successful rebranding of Onu Eskimo.

Best-selling ice cream: Vanilla Ninja vanilla cream ice cream in glaze
Year 2017
Turnover: €25.6 million, of which €11.4 million from ice cream sales.
Other frozen foods: €8 million.
Logistics services: €6.1 million.

 
Exports grew the most in Sweden, also exported to Finland, Latvia, Lithuania, and Sweden.
Lõvi Leo ice cream was launched.

See Lõvi Leo, Estonian police and Jätsiabi in action.

Nurr – 2nd place in the 2018 competition for Most Successful New Products! Yay!

Nurr became the most successful new product in Balbiino’s ice cream portfolio — a two-flavor vanilla and chocolate cream ice cream in milk chocolate glaze.

See how Nurr ice cream is made

Most successful brands in the ice cream portfolio: Vanilla Ninja, Onu Eskimo, Raks, and Nurr.

 

 

 

 
Year 2018
2018 was a successful export year for Balbiino.
The largest export market was still Finland (47% of export turnover).
Latvia was second (22% of export turnover).
Ice cream was exported to 10 countries (Finland, Latvia, Sweden, Denmark, Lithuania, Hungary, Belgium, Poland, France, Ireland).

 

The Maiuspala ice cream, launched in August 2019, exceeded all sales forecasts.

Under the Härmavili frozen berries and vegetables portfolio, two new smoothie mixes were launched.

 

 

  

 

Härmavili Kullakesed remains Estonia’s top-selling frozen French fries.

The most purchased ice cream in Estonia in 2019 was Vanilla Ninja vanilla ice cream with chocolate glaze!

Year 2019

In 2019, several successful product lines were launched. Raks waffle cups led the market trend in this format.

A significant sales volume was achieved with new Balbiino Classic 0.5 L family packages, which have eco-friendly cardboard packages.

Estonia’s Best Dessert 2021: Balbiino Be Beautiful blackcurrant sorbet with vanilla ice cream.

Year 2021

The Onu Eskimo brand, keeping up with the times, offered consumers new solutions: plombir-type ice creams made from real Estonian cream, and as the first in Scandinavia, we introduced a sustainable ice cream package made of at least 50% recycled material.

Year 2022

We launched Vanilla Ninja Mini ice creams made from authentic Estonian cream — Mini pear and strawberry cream ice creams that delight even the biggest Ninja fans.

We modernized the Balbiino logo.

We launched a plant-based chocolate ice cream with rich Belgian chocolate glaze and almond flakes.

In cooperation with Fitlap, we created a cream ice cream without white sugar, included in the Fitlap diet plan.

We launched waffle cones under the Mr.Big brand in Latvia.

We introduced cultivated blueberries under the Härmavili brand.
Kohukese Ice Cream

Local food producers Tere and Balbiino joined forces to offer a new curd ice cream featuring the original cat image for the ice cream season. It hit the market on April 1st, and on April Fool’s Day, many thought it was a joke on social media — but it was not an April Fool’s prank!

Official ice cream partner of the XIII Youth Song and Dance Celebration

The Estonian Song and Dance Celebration Foundation and Balbiino signed a cooperation agreement, making Balbiino the official ice cream partner of the XIII Youth Song and Dance Celebration.

In honor of the youth celebration “The Land is Sacred”, we created a new flavored ice cream: vanilla ice cream with chocolate pieces and soft glaze as a stick ice cream.

Year 2023

Vanilla Ninja vanilla ice cream has delighted Estonian ice cream lovers for 20 years! In September, we celebrated the Vanilla Ninja anniversary year with charity, bringing ice cream to children at Tallinn Children’s Home and Tartu Käopesa Family Home.

We launched Härmvili vegetables with seeds and vegetables with chickpeas.

We launched the Onu Eskimo Duo series, combining two flavors in one.

Duo pack – two flavors in one box, cream ice cream.

Duo pakk - kaks maitset ühes karbis. koorejäätis
Year 2024

We launched Härmavili’s summer berry mix and, in the Classic range, unbelievably delicious new flavors: mango-peach-passionfruit cream ice cream in yogurt glaze, raspberry cream ice cream with blueberry-raspberry filling and raspberry pieces in milk chocolate glaze, and cream ice cream with Bourbon vanilla extract in Belgian chocolate glaze.

We expanded the Onu Eskimo Duo series and introduced Duo stick ice creams to the market.

We entered the Finnish market under our own brand. Under the RAKS brand, we launched four products: Duo stick ice creams and waffle cones.

The joint collaboration project “Kaitsetahe” won both the main prize and the audience favorite award from the Estonian Retailers Association! Balbiino is proud to be among the contributors with Reservist ice cream.