Onu Eskimo caramel-flavored ice cream with sugar candy chips has been selected as the most successful new ice cream
Nielsen’s fresh market survey recognized AS Balbiino’s Onu Eskimo EV100 caramel-flavored dairy ice cream with sugar candy chips as the most successful new ice cream of 2017. The survey took into account both the sales success of the products as well as the opinion of the buyers.
“We are extremely demanding in regard to the quality and flavor properties of the ice creams, and we feel much joy when out commitment is noticed! The title of the most successful new ice cream is a perfect start to the soon-to-begin ice cream season, where we have several additional novel products and delicious surprises in store for the ice cream fans,” said Kaido Salurand, the director of AS Balbiino.
Each year, Nielsen examines and evaluates 18 of the most important categories of food and household products. In the first stage, three best-selling novel products are determined in each category, in the second stage, also buyer participate in evaluating the products in the highest demand: are they noticed, are they bought, how did they like the products, and whether they repeated their purchase. The index that is based on objective turnover data and the individual evaluations of the consumers shows, which product wins the title of the most successful of the respective year.
The Onu Eskimo caramel-flavor ice cream with sugar candy chips is made from genuine domestic cream and caramel syrup. The special, slightly bitter taste of the product comes from the crushed sugar candy chips, which, in turn, add a nostalgic flair and bright childhood memories to the ice cream.
The anniversary ice cream line dedicated to the 100th anniversary of the Republic of Estonia includes, in addition to the caramel-flavored ice cream with sugar candy chips, also chocolate-flavored ice cream with chocolate chips and vanilla-flavored ice cream with vanilla chips.
The Onu Eskimo dairy ice cream line is Balbiinos homage to the first ice cream maker in Estonia, Evald Rooma or Onu Eskimo, who started manufacturing ice cream in Estonia in 1932.